Frigidaire Finale 1957
- Publication date
- Public Domain
- Digitizing sponsor
- Frigidaire Division, General Motors Corporation
Couple dancing around washing machine & other appliances
- 2002-07-16 00:00:00
- Closed captioning
- United States
- Run time
Subject: Frigidaire rocks
Subject: Just Say No!
Subject: For Fans of "Frigidaire Finale 1957"
Fans of "Frigidaire Finale 1957" may enjoy a different musical approach in the edited version at:
Many thanks to the Prelinger Archives.
Subject: Bland product, great ad.
Subject: Woman, Man, Refrigerator
Subject: sigh, if only my refrigerator were so romantic...
Subject: The Sheer Look
Subject: The Dance of the Sheer Fridges
The short begins with a woman, slightly off kilter, staring into the camera, then the music starts, and she starts dancing backwards. This is probably one of the most surreal beginnings I have ever seen in a short. She is joined by a partner, who dance joyously around refrigerators. Why? It is'nt TOTALLY explained, until vaguely at the end of the film, but the couple dance around the appliances, opening them, emptying out the ice trays etc, while keeping in tune. The centerpiece, a BLACK fridge (did Kubrick see this?) is clearly the high point. After all, who wouldnt want a black fridge? The whole thing ends with a '1957' title card and "The sheer look is here". The sheer look of WHAT? Fridges? How can they be described as SHEER? Amazingly choreographed, crackpot lunacy, yes my friends, this is a MUST SEE on this site!
Subject: Frigidaire Finale
ÃÂ The big highlight of the display is a black refrigerator! The reproductions of print ads provided as reference on the Our Secret Century CD-ROM shows that this model really was sold. But to whom? In all my born days, I've never known anybody who had a black refrigerator.
ÃÂ There's a really weird Freudian moment when the male dancer tries to get close to the female dancer, only to end up with a bin full of ice cubes. The producers had to know what they were doing hereÃÂÃÂthe reference to "frigidity" is just too obvious. But what is this doing in a sales film probably targeted at women?
ÃÂ This product line was called "The Sheer Look" for no possible reason I could discern. Even the female dancer's dress wasn't sheer, much less the appliances.
Ratings: Camp/Humor Value: ***. Weirdness: ****. Historical Interest: *****. Overall Rating: ***. Also available on Our Secret Century, Vol. 1: The Rainbow Is Yours.
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